MANAGED CHATGPT ADS

Build intelligent campaigns.

Meet your next customer in their next conversation. Serge builds, manages and measures your ChatGPT ads.

Build your campaign

Your account · Your billing · Created paused

Every signal. A smarter next move.

Visits, engagement and purchases reveal what matters.

Serge connects customer signals with your business context.

Turn those insights into different campaign ideas.

Campaign B looks promising. You approve the next test.

User landedThe first visit

User navigatedThe pages explored

User engagedAttention, revealed

User purchasedIntent becomes action

User activeCustomers come back

Example purchase rate

Campaign A

Benefit first

3.2%

Campaign B

Customer need

4.8%

Campaign C

Clear difference

2.6%

INSIDE SERGE

See what you’ll be working with.

Your website gives Serge the context. You review the direction, make the ad yours and decide when it runs.

SERGE / Product walkthrough serge.ai

START WITH YOUR BUSINESS

A direction you can question.

Serge uses your confirmed business profile to propose a buyer, an angle and the reasons behind it. You can change the direction before working on the ad.

Campaign planExample

Sergeserge.ai

The offer: Prepare and manage ChatGPT ad campaigns from your own account.
The buyer: A small marketing team testing a new acquisition channel.

The proposed angle

Get the first campaign ready to review.

Give a busy team a concrete starting point: the message, the creative and the decisions still to make.

Sample copy, not a saved campaign or a live placement. Edits stay in this preview. Nothing is sent to OpenAI.

AFTER SETUP

A place to come back to.

Keep working on the campaign

Revisit the message and artwork. Check delivery status and pause a campaign when you need to.

See what OpenAI reports

Review available spend, clicks and conversion totals. Missing results stay visibly unavailable.

Follow visits onto your site

With optional site measurement, explore recorded visits and actions. Coverage depends on your setup and consent.

FROM OUR OWN CAMPAIGN

OpenAI rejected our first ad on 4 September. We published the exact copy, the review reason and what we learned.

Read the field note

CHF 9 for your first month, then CHF 159/month.

VAT included. Ad spend is separate and paid to OpenAI. Currently for Swiss residents and businesses established in Switzerland with a Swiss billing address.

Start with your website

THE CHATGPT AD EXPERIENCE

How your ad can appear in ChatGPT.

A clearly labeled ad below an independent answer.

ChatGPT · Placement previewIllustrative conversation

IN CONTEXT

Part of the moment. Separate from the answer.

A customer has a question.: They’re exploring an idea or deciding what to do next.
ChatGPT answers independently.: Buying an ad doesn’t put your brand in the answer or buy a recommendation.
Your ad has its own place.: A compact card below the response brings your brand, message and image together.

OpenAI decides whether and where to show the ad. This conversation is illustrative.

Illustrative Northstar desk accessories: a lamp, notebook and tray. — Illustrative recreation based on OpenAI’s published example. Fictional brand and conversation; not a live ChatGPT embed. Actual appearance may vary. See OpenAI’s example

Your message. Your destination.

Review your creative in Serge. The ad leads to your website when someone chooses to explore.

See what you’ll need

GETTING STARTED

What you’ll need.

A website, your judgment and an ad account you control.

Your business
Bring your website.
Serge prepares a business profile from your public pages.
Your part
Check the facts.
Confirm your offer and who it’s for.
A Serge subscription is required for website analysis and generation.
Your campaign
Review the campaign.
Get a proposed direction and editable creative.
Your part
Make it yours.
Review the message, image and destination.
You approve the message before account setup.
Your launch
Set your budget.
The campaign is created paused when launch access permits.
Your part
Connect. Review. Enable.
Connect your OpenAI account. Approve the exact budget and currency before running.
OpenAI controls account approval and ad delivery.
Your measurement
Measure what follows.
Explore recorded site activity alongside available campaign results.
Optional · your choice
Add the site snippet.
Install it yourself or ask your developer. Choose which events to measure.
You can prepare and launch without site measurement.

Your Serge subscription covers campaign preparation. Running ads also requires an eligible OpenAI account, completed reviews and launch availability in Serge. Currently available only to Swiss residents and businesses established in Switzerland. A Swiss billing address is required.

PRICING

Clear pricing. Your ad budget stays yours.

Your subscription covers website analysis and campaign preparation. Review your campaign before deciding your advertising budget.

Your Serge subscription

For lean marketing teams

CHF 159/ month

Start your first month for CHF 9.

A campaign to review: buyer, angle, reasons, and one ad
Ad copy written from your website, with artwork you can edit and download
Build paused, run, and pause from your own OpenAI ads account
What OpenAI reports for your campaign, with the next move beside it

Currently available only to Swiss residents and businesses established in Switzerland. A Swiss billing address is required.

Advertise on ChatGPT

Ad spend is separate and paid directly to OpenAI. Serge never takes a percentage of your budget. Prices include applicable VAT.

FAQ

Good questions. Straight answers.

A few things to know before your first campaign.

Ask us something else

Where will my ads appear?

Serge prepares campaigns for ChatGPT through your own OpenAI ads account. OpenAI decides advertiser eligibility, placement and delivery. Serge helps with the plan, ad examples and managed setup.

Who owns the ad account?

You do. Your business owns the OpenAI ads account, billing and spend controls. You connect Serge with an API key that you can revoke at any time.

What does Serge cost?

CHF 9 today for your first month of Serge, then CHF 159/month until you pause renewal or cancel. OpenAI decides account and ad approval. Ad spend is separate and paid directly to OpenAI. Prices include applicable VAT. Currently available only to Swiss residents and businesses established in Switzerland. A Swiss billing address is required.

What can I prepare today?

Start with a business profile, campaign plan and editable ad creative. Serge supports ChatGPT ads only. The intelligence animation shows our product vision, not a promise of autonomous optimization today. Managed launch requires OpenAI account approval and availability in Serge.

What can I measure?

Serge shows available OpenAI campaign reporting and labels unavailable results. Optional site measurement records supported campaign visits and on-site activity. Reporting can lag, and clicks are not conversions. Installation, consent and event coverage affect what you can observe.